Advantages of Using Promotional Products to Market Your Business
There are countless opportunities for a business to stand out from the competition, and within these techniques lies the distribution of promotional products. Indeed, giving out free, branded stuff to consumers – for example, mugs or umbrellas with your logo on it – is a great marketing method that will put your brand in front of people on a daily basis.
If you want to get more specific as to the benefits of promotional products as part of your marketing mix, here are five:
More Brand Recognition
A goal of any business, big or small, is usually brand recognition. How do you get your brand noticed among the competition, and more importantly, how do you remain in your customers’ and prospective customers’ minds? Personalize an item they use everyday!
Wide Reach, Affordable Price
With a small marketing budget, it can be challenging to decide how to spend the money while making sure that your goals are all achieved. Promotional products provide great value for investment, considering the price tag is small and the impact is huge and memorable. Bear this in mind: with a simple giveaway, you can encourage customer loyalty.
Business Card Alternative
Business cards will never go defunct, but promotional products provide an alternative way of showcasing your contact details. Rather than just leaving your business card with a customer or prospective customer, you can leave the card plus one of your promotional items. For example, if you sell books, give your customers a branded mug with each purchase. They will remember you each time they use that mug, and that’s exactly what you want.
When seeking marketing success, it is crucial to understand the role of repeat exposure. How do you maintain consistent visibility for your business without spending too much money? Effortless. Picture things that people always like to keep around them. Yes, we go back to branded mugs, towelettes, pens, and other daily-use items.
Variety in Marketing
What can you say about your marketing portfolio? If you had to choose between eating the same pizza for dinner twice a week, or eating a different dinner each week, which would you go for? Obviously, as with most people, you’ll probably go for variety.
It’s the same with marketing a business. It’s important to have consistent marketing items, but when it comes to branding, branding also counts. Provided your logo is there, you can distribute various products that consumers can use. Of course, you also need to pick top quality products, or it will reflect poorly on your business.